The brief was to redesign the BT TV sales journey by refreshing its designs and copy. We adopted a test-based approach, with extensive workshops and user-testing to determine and validate our developmental direction.

Role: Senior Designer        Agency: SapientRazorfish






BT and SapientRazorfich had a trusting relationship in every discipline – from strategy and UX to design, copy and analytics. This enabled the team to establish a direction quickly, communicate and collaborate productively. PDF documents and powerpoint presentations were put together throughout the process.



It all comes together

The result was a seamless new sales journey, crafted to realise the maximum potential from every interaction. The result was a simple, tidy and straight-forward layout with a clearly defined narrative.