BT Christmas

The brief was to create a stand-out visual treatment for Christmas that did not detract from the sales emphasis across the user journey. The result was a vibrant look and feel that was implemented efficiently across the entire bt.com site. 

Role: Art Director        Agency: SapientRazorfish





Starting point

I created a variety of styles for the client to consider. The colour palettes, photography and typography enabled the brand to express itself flexibly while enhancing the sales journey.




After the client had selected a style, I managed the process by which we produced highest-quality design variants in Photoshop across the website and digital sales material.




It all comes together

We delivered the Photoshop designs to the client with full documentation to support the user experience and coding teams – all on time and within budget.