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Irina Melsom

Inspired by beauty, sustainability, craft, and innovative technology, I am driven by a desire to produce fresh, cliché-free work that is intuitive, impactful and memorable. I believe that this is achieved by listening to clients and customers, and by working together to strategise and develop a product that unites strong creative vision with effortless, effective and fluent user experience. In my view, time spent researching, brainstorming, connecting, investigating needs, visions, wants and dreams is time never wasted.

Experience

As a digital designer based in London for more than 10 years, I have been lucky to work with some of the city's best creative agencies - both global and independent - on projects for world-leading brands such as BT, Tesco, Ford, Landrover.